It often starts in a small office where it is decided that it is time for an ad professionally made. It starts with an idea that is developed into a product which can be used. At the time that it was decided how they want to bring their product to the man until the real work begins.
They go looking for a photographer who understands what they want to convey to their consumers. There is a script provided on how they want it will look like.
At the moment that the photographer has been found, it begins searching for the appropriate model, this may be female or male. Also how the person should look like, what they think is most appropriate for their product is decisive. The photographer has in its portfolio photos of the work he has created for clients. This often works with a fixed makeup artist and stylist. But it can also happen that the customer decides who the stylist and makeup artist is. Then begins the great search, there are castings held.
There are reputable modeling agencies and called and asked to send that meet the customer demand models. This can brown hair and green eyes. But it could also be that they should not be because it's lingerie for example too thin. The same goes for the men, sometimes they must be muscular and not too often.
The casting can last an entire day from morning 9 to noon to 5 hours, and then it is important that you stand out as a model. That your portfolio is well aligned with what the customer wants to see and show that you are suitable for all kinds of work.
Sometimes there will be such a castingdag 70 models along, but it could also be that the photographer has been made of the models he'd like to see. Preselection
Then, a location sought where the assignment was going to shoot. The best locations are, of course, in a hot country and close to a beach, but the reality is often different, and it may just be in a studio in Amsterdam. It has taken an option on the models that they have in mind for the ad. It may happen that the person they have in mind, has been another option, so they get the second option at this person. And then have a few other models gehouden.Dus option is only within the job when one is busy making the shoot.
The date will be determined and can begin the actual task. Making an advertisement.
Everyone was present that day and hard at work to the ad that the client has in mind to achieve. Then get the printing contract to make a layout of it and after approval is seen after a few months the result in the blades.